The wine importer PrimeWine had just conducted an extensive survey identifying six different target groups. Now they wanted to use the data in a customer engagement campaign. They had settled for some kind of quiz but weren't sure how to present it.
We had an idea though, and we quickly named it "Vinkaraktärerna". An interactive app where you answer fun questions about your wine-habits to identify which one of the six different characters you are. Are you the Party Animal, the Passionate, or perhaps even the Bounty Hunter? There's only one way to find out, take the quiz here!
